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What Is The Benefit Of Radius Targeting?
Radius Targeting, also referred to as Proximity Targeting, allows advertisers to show ads to customers within a specified geographic radius around a business, retail location, or population center....
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Automated Ad Extensions – What’s New?
As of March 2017 there is a brand new automated ad extension in AdWords called “Automatic Call Extensions”. If you haven’t taken a look at which automated extensions are running in your accounts, it...
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What is an Attribution Model?
An attribution model is designed to help advertisers assign credit or responsibility for a conversion back to a marketing campaign. Attribution modeling can be found in both Google AdWords & Google...
View ArticleWhy Does AdWords Spend More Than My Daily Budget?
If you have questions about your AdWords spend, don’t worry – you’re not alone. This is actually a common question in the digital marketing community. Google quietly rolled out an update on how budgets...
View ArticleWhat is a Google Video Ad?
A Google Video Ad is video ad content hosted on YouTube that can appear on YouTube, partner sites, and on apps on the Google Display Network. Video Ads offer a range of ad formats, including skippable...
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How to Create a Google Video Ad
1 – Sign into your Google Ads account. 2 – Click Campaigns and then click the blue +. 3- Choose the goal of your Google Video Ad campaign. Video Ad goals must be chosen from: Leads, Website Traffic,...
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What is a Google Search Ad?
A Google Search Ad is a pay-per-click ad that appears when people search for phrases that are relevant to your ad’s keywords. This type of text ad includes 3 sections: a headline, a display URL, and a...
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How to Create a Standard Google Search Ad
If you don’t already have a Google Search Ad Campaign set up, you’ll need to create one.1 – Sign into your Google Ads account2 – Click Search Campaign in the left side panel, Campaigns in the secondary...
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What is a Google Display Ad?
A Google Display Ad is most often an image ad or a rich media ad that can show when people are browsing the Internet, watching videos, checking Gmail, or using apps. This type of ad is often shown on...
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How to Create a Google Responsive Display Ad
1 – Sign into your Google Ads account.2 – Click Display Campaigns and then click the blue +.3 – Choose the goal of your campaign and then choose Display campaign type.4 – Select your campaign subtype....
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How Does Organic Relevance Of The Landing Page Affect Pay-Per-Click?
At times, the relationship between organic SEO and Google PPC search ads has been subject to misinterpretations. I am going to highlight the significance of organic relevance, and how it affects PPC...
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How to Use Site Category Exclusions in the Google Display Network
When running a display ad campaign through Google AdWords, excluding categories of sites with the site category options can prevent your ads from showing alongside certain categories of content, in...
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